The Western Conference Hip Hop Industry Mixer has established a reputation for bringing together one of the largest collaborations of America's vocal artists, musicians, dance crews, DJ's, MC's, rappers, & beat boxers in the R&B, Hip Hop, Urban/Gospel, Funk, Soul Krumping genres all tied in to the worlds best fashion show delivery. Hence as evident, CC, Inc. has a deep passion for supporting and building the local talent in these industries. More than the music/arts, the concert has become an opportunity for individuals to be inspired with the "challenge" and true essence of making a difference for music and entertainment the way they see it now.